We transition sales and support teams from good to great.

Amazing Appeal specializes in employee development and custom learning solutions for technical companies and non-profits. Our advisory and support help companies scale their business by empowering employees with sales and support roles to perform and commit to company success. We focus on enabling leadership and technical tools to help organizations increase team productivity. Whether you’re a CEO of a fast growing company that doesn’t have an employee development department or HR Leader of an established company, you deserve team development support when you need it.

We focus on the people that you lean on to execute your company vision.  So, we created a unique approach called the “Amazing Way” which takes a modern approach to inspiring technical teams to turn vision into results. It focuses on creating strategy, reflecting the employee voice in day-to-day team interactions, inspiring new ways of thinking, and building critical capabilities.  Thereby creating a workplace where teams are empowered to unleash business success. See how the approach works for yourself: The Amazing Way: A Roadmap to Creating Sales and Support Teams that Win Big.

We embrace technology to inspire repeatable positive behaviors.

In our view, the modern workplace comes alive when smart strategy is aided by technology. Our technology affiliate partnership allows us to help companies transfer proven workplace strategies into meaningful systems that allow for operational efficiencies and repeatable processes.

With strategy and technology in place, any company will be ready to efficiently create and sustain a culture that attracts and retains workplace talent.


Leadership is weaved into everything we do.

Amazing Appeal believes if you empower your sales and support managers, you can align your teams for a better company culture. That is why we are proud of our signature leadership program and podcast called Set to Lead.  Set to Lead positions front-line and mid-level managers to inspire people and drive performance. Classroom and online delivery formats are available to enhance employee growth and keep team members aligned to the company vision.

Amazing Appeal Vision & Values

Leading leaders to collaborate and behave with courage and commitment

To educate and equip leaders to lead strategically, boldly, and wisely.

Communication: Connecting with transparency, straightforwardness, and honesty

Professionalism: Tactful and thoughtful conduct in action and in speech

Practical Application: Learning comes by doing

Leadership: The courage to shape a better future and leadership by example

Collaboration: Leverage collective genius

Personal Accountability: If it is to be, it’s up to me

Passion: Committed in heart and mind

Quality: What we do, we do well

Respect: We strive to show dignity and respect for human beings inside and outside our company and for the communities in which they live

Integrity: We are consistently open, honest, ethical, and genuine

Introspective:  A mindful state of looking within one self to activate peace and spark empathy

Courage: Open to challenging the status quo and finding new ways to grow our company and each other

Excellence: Delivering our very best in all we do, holding ourselves accountable for results

Relevance: Offering education and tools that are useful and meaningful

Pay it Forward: We believe in giving back to the communities we come from

Good Citizenship: Be informed about the world around you

Humbleness and willpower: Will to win

Revival: Constant desire for renewal

Follow The Platinum Rule: Treat people how they want to be treated

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