It’s a little creepy but as a professional you are being watched. The phenomena called social media is a major tool used by employers to confirm your background and qualifications. According to a survey by Harris Poll on behalf of Career Builders, 60% of employers use social networking sites to research job candidates.
52 percent of the time the information gathered encourages the employer to make an offer. Unfortunately, 48 percent of the time information accumulated helps the employer not make you a job offer. The scale is tipped in your favor when background data confirms your job qualifications or when your personal website showcases a stellar professional image.